Coach with Me

Lisa Anselmo, Author, speaking at the New York Public Library

Your Fans are Out There

Want to create a must-read? Think like a brand.

You have great story to tell, but how do you convince agents, publishers, and readers to care? That’s where I come in. Via my method, Finding Your Authentic Voice™, I help writers—at all levels—strategize success the same way brands do: defining the story only you can tell (P.O.V.), the powerful message it delivers (relevance), and why that message must be heard (mission).

Whether it’s your memoir or you’re an entrepreneur writing your first book to establish authority in your field, I can guide you through any and all aspects of the process—from story ideation to proposal to promotion:

GETTING YOUR IDEA OFF THE GROUND

Understanding publishing 101: The process and ways of getting your book published
Working through what blocks you: understanding the root causes
Ideating your book using brainstorming techniques to flush out concepts
Forming your ideas into an actionable writing “roadmap”
Sketching out a down-and-dirty short draft

CRAFTING A COMPELLING READ

Identifying your story’s focus: the core theme and ideal reader
Building a compelling story outline, structure
Critiquing and editing your MS with an eye for improving your craft: writing technique, story construct, clarity, pacing and flow, character development and dialogue (if applicable)

PACKAGING YOUR PRODUCT

Brainstorming book titles that speak to your theme and audience
Capturing the perfect book synopsis and elevator pitch
Defining positioning and marketing language for your communications, Website
Creating your image: advising you on your writer’s bio and headshot (yes, it matters), Website design and other visual promotions

SELLING YOUR STORY

Developing a powerful proposal or query letter
Strategizing your marketing and promotion plan
Establishing the most engaging themes for your speaking engagements, book talks, and press releases
Coaching your presenting style for lectures, readings, and media interviews

I want you to succeed. As a published author who also has a background in marketing and creative direction, I have a unique approach to the writing process: an innate understanding of what makes a story—and your pitch—memorable and marketable. Even if you’ve never written before, I can help make your book a reality. Right now.

++++++++++++++++++++++++++++++++++++++++

Not a writer? I can still help.
As a branding expert and marketer, I can help you get any idea off the ground, and communicate its compelling story. From public speaking to the creative arts to product launches, you’ll learn to focus your ideas, find your audience, and build success. Contact me.

++++++++++++++++++++++++++++++++++++++++

COACH WITH ME AND LET’S FIND YOUR AUTHENTIC VOICE!
Contact me to set up a free consultation. We’ll discuss your specific needs and create your customized coaching plan.